For those of you who know my gallery on East 72nd Street, just off the corner of Lexington Avenue, I regret to say that I have moved out of those premises. In fact, regret is not quite the correct word since I felt that I was not seeing enough interested people that were actually buying and so regret is coupled with relief that I am no longer paying the substantial rent that came due every month. And yet, my furniture needs to be seen, and not just on the internet. I will now focus on a different strategy for doing that, but I am not sure what those logistics are just yet.
More and more art dealers, particularly fine or decorative dealers selling pieces that qualify as antique, are moving out of public premises and using art fairs to sell their wares. People attribute this public retreat as a fall off in the taste for the antique, but I am not certain that is the sole cause for this trend. There has been some shift in taste, but old things will always have resonance and few dealers want to abandon the trade they worked so hard to learn. The option to be a private dealer is really the best one available.
I can better speak about furniture than art although the sound and fury (huge prices) surrounding modern and contemporary art is a phenomenon that has a great many people scratching their heads. As far as I am concerned, long may it run. As for the shift towards modern and contemporary furniture, I believe it is predicated on a number of things. There is, for example, an intellectual attraction to finding the early work of contemporary designers such as Hans Wegner or Gio Ponti. More mundanely, much of the 50’s-80’s furniture is less expensive which will appeal to a younger market. But for the shelter magazines, contemporary allows for a new swath of advertising revenue.
This may sound cynical, but it isn’t. The supply of quality antique furniture of any nationality is limited and when there isn’t enough to sell, the market drops off because customers get discouraged. This will affect ancillary businesses, most notably the fabric houses who are huge advertisers, which, of course, affects the shelter magazines. The food chain gets disrupted and so the only smart move is to try and shift the market to a more lucrative vein. It is an effective strategy, but it inevitably moves public opinion away from one thing and towards another.
My rationale may not be absolutely watertight, but when you combine the fact that very few people are spending money these days—you can read endless articles about how businesses are sitting on piles of cash—it begins to round out a picture that demonstrates just why fewer people were coming into my gallery than ever. There are plenty of English furniture enthusiasts out there and there would be a whole lot more if things were slightly different. But I am dealing with reality which means it was the right move to become a private dealer. I love this business and would never give it up, but I also have to adapt to the moment.